THE WORK BEHIND THE PRODUCTS

Environmental thinking shapes how we design products, serve customers and run our operations. Our Environmental Impact Highlights report sets out our progress so far and the work still ahead.​

The two pillars of our environmental strategy focus effort where we can drive the greatest, most immediate impact: Product Design and Partnerships & Awareness.

 

PILLAR 1: PRODUCT DESIGN

Here we focus on how our products are designed, made and replaced.​

BRUTE platform truck
BRUTE platform truck
BRUTE platform truck.
BRUTE in a manufacturing setting.

Products engineered to last longer, reducing replacement cycles and material waste.​

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BRUTE platform truck.

Prioritising recycled and responsibly sourced content in products and packaging.​

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BRUTE tilt truck

Life Cycle Assessment (LCA) tools help us to understand and improve a product's lifecycle impact.​

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BRUTE utility cart

Designing products with recyclability in mind and minimising waste at disposal.

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BRUTE platform truck

PILLAR 2: PARTNERSHIPS & AWARENESS

We put our sustainability intent into practice by working directly with customers, distributors, and communities. 

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TRAINING

More than 100 training sessions delivered to distribution sales teams, including guidance on Simpler Recycling legislation.​ ​

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PARTNERSHIPS

Working with leading industry bodies to share recycling best practices and connecting with over 300 industry leaders and experts.

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DONATIONS

We donated over €19,000 of products in Poland, over €9,000 in Valencia and 18,000 HYGEN™ Microfibre Cloths in the UK.​​ ​​

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OUR TARGETS 

We have a focused set of environmental targets that reflect our intent to embed sustainability into core business processes, enhance transparency, and deliver measurable impact.

UNDERSTANDING OUR FOOTPRINT

UNDERSTANDING OUR FOOTPRINT

Perform RCP EcoVadis assessment and conduct Life Cycle Assessments (LCAs) on top hero products in priority categories - refuse and material handling.

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150 SKUS BY 2028

150 SKUS BY 2028

Complete LCAs for 150 SKUs by the end of 2028, embedding lifecycle thinking into innovation and product refresh decisions.

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4 NEW PRODUCTS BY 2030

4 NEW PRODUCTS BY 2030

Launch four new products by 2030 containing 50% non-virgin fossil based raw materials.

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MANDATORY RECYCLED CONTENT

MANDATORY RECYCLED CONTENT

​​​​​​Make recycled content exploration - minimum 50% post-consumer recycled (PCR) - mandatory in all new product development and product refresh projects.

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VERIFIED RECYCLED CONTENT CLAIMS

VERIFIED RECYCLED CONTENT CLAIMS

Support all recycled content claims with appropriate third-party certification or verification.​

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SPARE PARTS IN EMEA BY 2028

SPARE PARTS IN EMEA BY 2028

Establish spare parts availability in EMEA by 2028, extending product life and reducing waste.

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READ THE FULL REPORT

Dive deeper into our progress on product innovation, operations, customer impact, and our full greenhouse gas emissions inventory.

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