The European Week for Waste Reduction (EWWR) is one of the most impactful initiatives in Europe dedicated to promoting the 3Rs: Reduce, Reuse, Recycle. In 2025, this campaign runs from 22nd-30th November and calls on businesses, public bodies, and citizens to take action against unnecessary waste.
As a leader in professional cleaning solutions, we’re committed to helping organisations align with EWWR goals by offering smarter tools and practical insights that make a difference every day.
What is the European Week for Waste Reduction?
The EWWR is an annual campaign across Europe that encourages participants to take concrete steps to minimise waste. The focus is on:
• Reducing waste at the source
• Extending product life cycles through reuse
• Improving recycling behaviours
In 2025, one of the core themes will focus on Waste Electrical and Electronic Equipment (WEEE), but all waste-reduction efforts are welcomed.
How can cleaning operations reduce waste during EWWR and beyond?
From disposable mop heads to paper towels, keeping your facility clean and tidy can create a lot of waste. Luckily there are smart ways you can reduce that waste. Here’s how smart cleaning strategies can help you align with the 3 R’s:
Reduce: Waste can be significantly reduced by avoiding low-quality, short-life equipment. Switching to durable cleaning tools that are built to last - like our BRUTE® bins and housekeeping carts with up to 10-year warranties - helps lower the volume of broken or ineffective products being sent to landfill. Investing once in durability means buying less in the long term.
Reuse: Traditional disposable mop heads contribute heavily to facility waste and are not recyclable. By switching to our HYGEN™ PULSE™ spray mop system and reusable microfibre mop heads (washable up to 500 times), cleaning teams can dramatically reduce waste, improve hygiene, and save on replacement costs.
Recycle: Effective recycling starts with clear segregation of waste streams. Our Slim Jim® Recycling Station enables facilities to separate waste streams efficiently at the source, increasing recycling rates while supporting compliance and cleaner environments.
Together, these solutions support a smarter, leaner and less waste intensive cleaning operation.
Read more about RCP’s cleaning range.
Why does smart cleaning support your sustainability goals?
Sustainability isn’t just about compliance - it can be a business advantage. Smarter cleaning systems:
• Reduce operational costs over time
• Improve staff efficiency
• Support environmental targets and reporting
Plus, promoting your EWWR involvement publicly can strengthen brand reputation and appeal to eco-conscious customers and partners.
What can your team do during EWWR?
Here are some ideas to engage your team during the campaign week:
• Run a waste audit of your cleaning operations
• Choose high-efficiency alternatives when it’s time to replace outdated tools
• Train your staff on the importance of waste reduction and how to use equipment correctly for efficiency.
• Share before/after stories on internal comms or LinkedIn
• Partner with your distributor to showcase sustainable product ranges
Download the EWWR action toolkit.
Whether you're managing a facility, leading a cleaning crew, or supporting sustainability initiatives, EWWR is a powerful opportunity to make change visible. Choosing the right tools - and using them well - can help reduce waste, cut costs, and improve hygiene outcomes.
Let’s clean smarter and waste less, together.
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