From products to possibilities: How RCP are supporting Newell Brands' partnership with In Kind Direct

As part of Newell Brands, we’re always striving to make a difference and we’re proud of the work we do in partnership with the charity In Kind Direct, the UK’s leading product giving charity. The H1 2025 Newell Impact Report sheds light on what we have achieved so far this year. Not only have we surpassed last year’s total impact already, but our donations have helped to support over 540,000 people each week.  

In Kind Direct work with charitable organisations and companies like us to ensure everyone has access to the products they need to keep clean and well. During our longstanding partnership with this incredible cause, Newell Brands has been able to support a staggering 6,745 charities since 1998. And like every other, this year’s numbers are really worth celebrating. 

So far in 2025, Newell Brands have been a part of: 

  • Supporting 543,000 people each week 
  • Supporting 3,400 charities  
  • Donating £11.4m of goods and saving the charity sector £10m  

 

Small cloths, big impact 

Here at RCP, we were only too happy to do our part. We donated 18’000 of our HYGEN™ Microfibre Cloths. This shipment of reusable cloths was distributed to various charitable organisations a who help people in their communities keep their homes and environments clean.   

 

Adriana Olaya Rodriguez - Sustainability and Communications Manager – RCP EMEA 

Sustainability and Communications Manager, Adriana Olaya Rodriguez said “Newell Brands has a long history of supporting those in need around the world and a focus on communities is a key part of their overall strategy. In fact, since 2019, they have donated $50m of product.  

We’re proud that as a part of One Newell, RCP can continue to support this vision through donations designed to help keep homes clean and safe.”  

We look forward to seeing the impact of our donations and are proud to continue our support of In Kind Direct.  

Find out more by reading the full H1 2025 Newell Impact Report here

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